Beat cream cheese, powdered sugar, and vanilla until smooth. Spoon 1-2 tsp dollops on parchment-lined tray; freeze 45-60 minutes.
Cream butter, brown sugar, and 3/4 cup granulated sugar until fluffy, 2-3 minutes.
Mix in egg, vanilla extract, strawberry extract, and food coloring.
Add flour, baking soda, baking powder, and salt; mix until combined. Dough should be thick.
Scoop 2-tbsp dough portions, flatten, add frozen filling, wrap and seal tightly. Roll in remaining sugar.
Bake at 350°F for 10-12 minutes on lined sheets. Cool completely on pan.